Sunday, October 31, 2010

What to Wear Today?

Survey's are one of the most popular methods used to figure out certain attitudes and opinions of consumers, especially in the fashion industry. Surveys can be in the form of a questionnaire or interview; either by phone, mail, online, or more personal interviews.

Harper's Bazaar fashion magazine uses surveys to figure out why their target audience wears what they wear. In order to understand what consumers like and what they don't, surveys can be used to collect quantitative data. To find out the opinions of consumers surveys can be given out and then assessed by companies.

BuzzDash is an online survey site where people can vote on fashion. Popular opinions are expressed by voting and posting fashion issues. One survey asked if Women: Owned a pair of jeggings? There were three answers (yes, no, and what are jeggings). Survey's can help fashion companies see what their consumers are thinking and how to make their shopping experiences better.

When shopping at places like Macy's and Aldo each receipt given to the customer at check out allows the customer to fill out an online survey of their shopping experience. This survey will help Macy's and Aldo see what they are doing right and see what they need to do differently. Fashion Do's and Don'tsForever21 has a website survey where they ask their customers to give their opinions and suggestions of their website to help online shoppers. is a survey site where teenagers 12-14 years old vote on their fashion styles.

Survey's overall help companies to see what their customers opinions are and allows for any suggestions to be made!


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