Different Perspectives of Fashion Public Relations

This will be my final blog on Fashion Public Relations! Two of my classmates have also done blogs on fashion so lets take a look at them!

Alexis's blog is about fashion and entertainment public relations. She wrote about a website Green by Design that illustrates experiments done in the fashion industry. I found this website very interesting because it showed various experiments done by fashion companies to help better the environment and the world. I also found her post on qualitative research interesting. According to an Avon Report Hispanic women living in Tallahassee, Florida are more likely to use make up such as blush, mascara, and foundation daily than African American and Asian women. Hispanic women were also founded to use lip gloss and lip liner on a daily basis, where Caucasian women do not.

Another blog that i found interesting was Roberta's especially her post on bio degradable clothing.  Suzanne Lee is teaming up with other scientists to try to make fashion environmentally friendly for everyone! By using alternate methods of making clothing. With vegetables, human bone tissues,and disposable garments she is planning to change the fashion world as we know it. Fashion is becoming GREEN. Another post also caught my attention because I never noticed that you can rate outfits from the red carpet online from the show E! Fashion Police. Viewers can actually go online and rate outfits based on their opinions. This gives viewers a chance to get their opinions out there and allows the show to gain more knowledge about their viewers! By gaining more insight about their viewers they can use this information to target their audience. Such as showing commercials for the show at certain times in the day when their target audience is watching.

From these two posts it looks like the fashion world is trying to become more ethical in their garment making processes! Take a look...

The Cause and Effect of the Fashion World

Where there is a cause, there is an effect. This is were experimental research comes into play in the fashion industry. Experimental research is helpful in many industries because there is a controlled variable or variables in the research experiment. By controlling a variable or variables researchers are able to see the change in one variable and its affects on another. Incentives are a good way to get the public to participate in an experiment. Who wouldn't want a free Gucci bag or a pair of Carlos Santa shoes just for giving a little bit of their time?

Instead of just asking how customers feel about the shoe selection at Aldo or how their shopping experience was at Forever 21; researchers can conduct an experimental study to see how the public views the store. To test a hypotheses experimental research can be used two different ways. Either field or lab experiments can be conducted with two groups. A control group and a experimental group.

Retail testing is one experimental research method used in the fashion industry. Certain stores are chosen to test clothing in and see how customers react to the clothing. Often times consumers attitudes are researched to see how they feel about a certain product, brand, or store. One experimental study researched the habits of consumers in the United Kingdom and Malaysia and their shopping habits online. This study wanted to find out how consumers viewed online shopping and what factors influenced their behaviors.

Research is important in the fashion industry no matter if its experimental research or survey research as previously discussed!