Comments Of Classmates Blogs

 Everyone and anyone can find pretty much everything they need to know with the click of a button. Using the internet to find information or an answer to a question is a form of secondary research.  When you want to know information involving the fast food world or any news in the public relations world you can find it using online resources. In this case, two blogs of my classmates discuss both of these topics and are forms of emerging media resources. Blogs and other social media outlets are forms of secondary research!

Alyssa’s blog discusses the fast food chain. Although so many people love to eat that juicy cheeseburger from McDonalds and that 99 cent spicy burrito from Taco Bell, is it really doing them any good in the long run? She uses outside sources to aid her argument, such as Yahoo, CBS, and even another user’s blog.  This is a perfect example of using secondary research to find out information. Now, when someone types into the Google search bar fast food blogs, Alyssa’s blog may pop up.  

The ethical factors of the fast food industry were also discussed. I personally agree with her opinion on Taco Bell’s ability to handle the E. Coli crisis. They handled the situation immediately and didn’t hesitate to say they made a mistake. Unlike McDonalds who continues to serve “healthy” options such as their caramel dipper apples. Yet what no one realizes is that there is just as much fat in the caramel dip as in a handful of fries! So what’s the point of giving people the wrong opinion, that’s not ethical?!

Casey’s blog discusses the PR industry through articles she has found in PR News. This is another form of secondary research. I like how she uses pictures throughout her blog to make it more eye catching and interesting. The reality television series that recently aired on E! has become a hit but for all the wrong reasons. Casey’s right when she says that the lives of these public relations professionals are glamorized on The Spin Crowd. I can’t believe that a lip injection would be paid for by an executive just for them to look pretty! Wouldn’t you like to work for them!? But that’s completely unethical.

Facebook and Twitter was also brought up as good social media tactics to get out results quickly; that is if they are the RIGHT results! She’s right, the social media is the best device to connect with many audiences. Who doesn’t log onto Facebook or Blogger at least once a day? In order to get new and important information across to your target audience you need to be where they are! And by the looks of it that’s no longer reading newspapers or listening to the radio!

Reading blogs is a great way to learn more about a topic that you are interested in or want to learn more about! In this case the fast food industry and the exciting pr world are just two topics out of hundreds!  

Fashion Research Results

How can fashion companies use research to benefit their profits and their clothing lines?


When looking at certain fashion companies for instance Lovely Bridal Shop, we can see how their research efforts help to sell their clothing. Companies must focus and target certain audiences. With Lovely Bridal Shop their main focus is women ages 25-30. By targeting these women they then must advertise accordingly: In certain magazines targeted toward women (especially bridal magazines), radio station ads, Facebook, and Twitter pages, and even a commercial aired during The Bachelor or Dancing with the Stars would suffice.


When you advertise to the right audience you will gain more attention! If you have a Facebook fan page you can then see what your fans like about your clothing and what they don't like; and of course fix what they dislike. Part of the Lovely Bridal Shop is the experience inside the store. They want their customers to feel at home and in order to do that they used their knowledge of women and what makes them feel at home. Creating a quiet and serene atmosphere where women can try on their perfect gown, unlike many bridal shops found in New York.


Using social media techniques Lovely Bridal Shop was able to gain more customers. They were able to create a blog where they gained many followers not only customers but other wedding based blogs. You want people to come to your store; in order to do that you have to put effort into researching what your demographic likes and focus on reeling them in!


After opening a store such as this one or even before opening, a business research report should be composed. In this case a research report could have been done before the opening to see, what would be the best way to target women ages 25-30? The main components would be the executive summary of the report and the main research findings, along with any recommendations.


Fashion PR is a growing field and in order for it to prosper and continue to grow research must be done. Hiring a public relations research person for a fashion company may even benefit the company because they can conduct the research and then give steps to the company on what to do. Measuring output, outcome, outgrowth, and outperform levels are all important parts in managing results!

Is Fur Ethical?

Fur, Leather, Wool: Each of these materials are used to make clothing. The leather outfit Miley Cyrus is wearing in her new video didn’t just magically appear out of thin air. The fur coat Selena Gomez was pictured in last week didn’t make itself. The leather and fur of these outfits came from animals and most likely not in a humane way! Harming animals for the means of fashion is unethical!

But don’t worry fashion can be ethical! According to The Ethical Fashion Forum, there are ten conditions that help the fashion industry to behave ethically. Among the most important of these are animal rights, using eco-friendly fabrics, and being energy efficient. Ten Ethical Conditions

Eco-Friendly clothing is becoming more and more popular, especially with celebrities. H&M created an organic cotton collection called Tree Hugger. Emma Watson also decided to make an eco-friendly change to her clothing. She joined People Tree (British Fair Trade Label) to create a clothing line for both men and women that uses organic cotton. All profits of the line go to the People Tree Foundation to help the fair-trade business in third world countries.

EDUN is another clothing company that is helping to create a better fashion world. The creators of EDUN produced T-Shirts created by kids living in polluted areas in Kenya, Africa. The profits of these shirts will go to schooling, food, healthcare, and any needs these children may have. Also EDUN is helping to generate fair trade cotton.

If everyone tries to wear organic and eco friendly fashion the environment as a whole will benefit immensely. An eco-friendly fashion show displays designers clothing lines who are GOING GREEN! Go Green on the runway!

Many consumers are unaware of how the clothing is made that they purchase. Companies don’t tell buyers a step by step process on how their clothing is made. This leads to the debate on ethics discussed in my public relations research textbook. Consumers and buyers must know what they are buying and keeping things confidential from them is unethical. If a shirt is made with chemicals that harm the environment, the buyer needs to know! Clothing companies need to start making the steps to a better environment and in that case becoming more eco friendly! Surveys can be given out at stores for customers to fill out with questions about eco-friendly clothing. Customers need to be informed!

Fashion PR Focus

The focus of this blog will be to discuss the field of fashion public relations. Along with how fashion pr relates to the various topics that are discussed in my public relations research class. Fashion pr helps to build and maintain relationships in the fashion industry. In order to have a successful clothing line, pr specialists, agencies, and companies need to use public relations to promote and maintain a positive view of the specific line; with things such as press releases, fashion shows, free give-aways, and much more. The field of fashion pr is important because many companies such as Walmart and Macy's purchase clothing to sell in their stores around the United States. In order for certain companies to purchase these specific clothing lines they need to be promoted. Promoting clothing can be done in magazines, newspapers, television commercials, billboards, etc. Product placement is also a large part of selling clothes. Celebrities can wear an outfit at an awards show and millions of teenage girls will want to wear that same outfit. Fashion designers need to be marketed in order to succeed; this is a large investment. Networking is also a large part of fashion pr. If you are starting as a designer, attending fashion shows, showing your clothing line, and meeting other designers is a must. There are three main things involved in fashion pr: the business owner (designer), the publicist (PR specialist), and the media.