Tuesday, September 14, 2010

Is Fur Ethical?


Fur, Leather, Wool: Each of these materials are used to make clothing. The leather outfit Miley Cyrus is wearing in her new video didn’t just magically appear out of thin air. The fur coat Selena Gomez was pictured in last week didn’t make itself. The leather and fur of these outfits came from animals and most likely not in a humane way! Harming animals for the means of fashion is unethical!
But don’t worry fashion can be ethical! According to The Ethical Fashion Forum, there are ten conditions that help the fashion industry to behave ethically. Among the most important of these are animal rights, using eco-friendly fabrics, and being energy efficient. Ten Ethical Conditions
Eco-Friendly clothing is becoming more and more popular, especially with celebrities. H&M created an organic cotton collection called Tree Hugger. Emma Watson also decided to make an eco-friendly change to her clothing. She joined People Tree (British Fair Trade Label) to create a clothing line for both men and women that uses organic cotton. All profits of the line go to the People Tree Foundation to help the fair-trade business in third world countries.
EDUN is another clothing company that is helping to create a better fashion world. The creators of EDUN produced T-Shirts created by kids living in polluted areas in Kenya, Africa. The profits of these shirts will go to schooling, food, healthcare, and any needs these children may have. Also EDUN is helping to generate fair trade cotton.
If everyone tries to wear organic and eco friendly fashion the environment as a whole will benefit immensely. An eco-friendly fashion show displays designers clothing lines who are GOING GREEN! Go Green on the runway!
Many consumers are unaware of how the clothing is made that they purchase. Companies don’t tell buyers a step by step process on how their clothing is made. This leads to the debate on ethics discussed in my public relations research textbook. Consumers and buyers must know what they are buying and keeping things confidential from them is unethical. If a shirt is made with chemicals that harm the environment, the buyer needs to know! Clothing companies need to start making the steps to a better environment and in that case becoming more eco friendly! Surveys can be given out at stores for customers to fill out with questions about eco-friendly clothing. Customers need to be informed!

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