Fashion PR Focus

The focus of this blog will be to discuss the field of fashion public relations. Along with how fashion pr relates to the various topics that are discussed in my public relations research class. Fashion pr helps to build and maintain relationships in the fashion industry. In order to have a successful clothing line, pr specialists, agencies, and companies need to use public relations to promote and maintain a positive view of the specific line; with things such as press releases, fashion shows, free give-aways, and much more. The field of fashion pr is important because many companies such as Walmart and Macy's purchase clothing to sell in their stores around the United States. In order for certain companies to purchase these specific clothing lines they need to be promoted. Promoting clothing can be done in magazines, newspapers, television commercials, billboards, etc. Product placement is also a large part of selling clothes. Celebrities can wear an outfit at an awards show and millions of teenage girls will want to wear that same outfit. Fashion designers need to be marketed in order to succeed; this is a large investment. Networking is also a large part of fashion pr. If you are starting as a designer, attending fashion shows, showing your clothing line, and meeting other designers is a must. There are three main things involved in fashion pr: the business owner (designer), the publicist (PR specialist), and the media.