Fashion Research Results

How can fashion companies use research to benefit their profits and their clothing lines?


When looking at certain fashion companies for instance Lovely Bridal Shop, we can see how their research efforts help to sell their clothing. Companies must focus and target certain audiences. With Lovely Bridal Shop their main focus is women ages 25-30. By targeting these women they then must advertise accordingly: In certain magazines targeted toward women (especially bridal magazines), radio station ads, Facebook, and Twitter pages, and even a commercial aired during The Bachelor or Dancing with the Stars would suffice.


When you advertise to the right audience you will gain more attention! If you have a Facebook fan page you can then see what your fans like about your clothing and what they don't like; and of course fix what they dislike. Part of the Lovely Bridal Shop is the experience inside the store. They want their customers to feel at home and in order to do that they used their knowledge of women and what makes them feel at home. Creating a quiet and serene atmosphere where women can try on their perfect gown, unlike many bridal shops found in New York.


Using social media techniques Lovely Bridal Shop was able to gain more customers. They were able to create a blog where they gained many followers not only customers but other wedding based blogs. You want people to come to your store; in order to do that you have to put effort into researching what your demographic likes and focus on reeling them in!


After opening a store such as this one or even before opening, a business research report should be composed. In this case a research report could have been done before the opening to see, what would be the best way to target women ages 25-30? The main components would be the executive summary of the report and the main research findings, along with any recommendations.


Fashion PR is a growing field and in order for it to prosper and continue to grow research must be done. Hiring a public relations research person for a fashion company may even benefit the company because they can conduct the research and then give steps to the company on what to do. Measuring output, outcome, outgrowth, and outperform levels are all important parts in managing results!