Comments Of Classmates Blogs

 Everyone and anyone can find pretty much everything they need to know with the click of a button. Using the internet to find information or an answer to a question is a form of secondary research.  When you want to know information involving the fast food world or any news in the public relations world you can find it using online resources. In this case, two blogs of my classmates discuss both of these topics and are forms of emerging media resources. Blogs and other social media outlets are forms of secondary research!

Alyssa’s blog discusses the fast food chain. Although so many people love to eat that juicy cheeseburger from McDonalds and that 99 cent spicy burrito from Taco Bell, is it really doing them any good in the long run? She uses outside sources to aid her argument, such as Yahoo, CBS, and even another user’s blog.  This is a perfect example of using secondary research to find out information. Now, when someone types into the Google search bar fast food blogs, Alyssa’s blog may pop up.  

The ethical factors of the fast food industry were also discussed. I personally agree with her opinion on Taco Bell’s ability to handle the E. Coli crisis. They handled the situation immediately and didn’t hesitate to say they made a mistake. Unlike McDonalds who continues to serve “healthy” options such as their caramel dipper apples. Yet what no one realizes is that there is just as much fat in the caramel dip as in a handful of fries! So what’s the point of giving people the wrong opinion, that’s not ethical?!

Casey’s blog discusses the PR industry through articles she has found in PR News. This is another form of secondary research. I like how she uses pictures throughout her blog to make it more eye catching and interesting. The reality television series that recently aired on E! has become a hit but for all the wrong reasons. Casey’s right when she says that the lives of these public relations professionals are glamorized on The Spin Crowd. I can’t believe that a lip injection would be paid for by an executive just for them to look pretty! Wouldn’t you like to work for them!? But that’s completely unethical.

Facebook and Twitter was also brought up as good social media tactics to get out results quickly; that is if they are the RIGHT results! She’s right, the social media is the best device to connect with many audiences. Who doesn’t log onto Facebook or Blogger at least once a day? In order to get new and important information across to your target audience you need to be where they are! And by the looks of it that’s no longer reading newspapers or listening to the radio!

Reading blogs is a great way to learn more about a topic that you are interested in or want to learn more about! In this case the fast food industry and the exciting pr world are just two topics out of hundreds!